Commercial/
MAISON
MARGIELA
POP-UP
PERFORMANCE
Maison Martin Margiela is a French luxury fashion house headquartered In Paris and founded in 1988 by Belgian designer Martin Margiela.
The house produces both Haute couture-inspired artisanal collections and Ready-to-wear collections.
The house is planning on launching its first location MENA region, and therefore, introducing the brand to the public through a pop-up performance
to attract the public by merging some of the surrounding elements from the culture with some of the elements of the brand identity on their signature haute couture mask to create some of the relatability.
BEDOUIN ACCESSORIES
MARGIELA MASK
"MAISON MARTIN MARGIELA" - HAUTE COUTURE
PARIS FASHION WEEK
FALL 2012/2013
It is located in Sole DXB; an annual Dubai-based festival that connects culture and commerce through creativity, celebrating the very best in contemporary music, fashion, sport, and art.
INSPIRATION BEHIND THE PROJECT
THE BRAND BOLD IMAGE
ALEJANDRO JODOROWSKY—THE HOLY MOUNTAIN
YEEZUS ALBUM - YE
THE CONCEPT OF MAZES
THE PROJECT DRAWINGS
FLOOR PLAN
The design perfectly translates all the main characteristics of Maison Margiela; above all, it stresses the idea of being extra visible from the outside and eye-catching by the majority of the people passing nearby.
It's a truss dome structure that can easily install and uninstall on the site. from the outside structure, it has some of the brand's signature elements and fabrics. from the inside structure, plays the performance through the DJ surrounded by models whose faces are obscured by transparent masks that are covered with crystals and mirrors. the models are placed carefully to guide the viewer through the dome in a mazed way. and a docent to help the viewer understand the concept of the brand as a whole.
SECTION A-A'
FRONT ELEVATION
SIDE ELEVATION
REAR ELEVATION
ROOF PLAN
THE PROJECT DRAWINGS
6
7
3
4
2
5
1
FOREST
WATER
SKY
DJ Equipment
To play music during the performance and according to the projection
type of nature the music changes its tone to add to the nurtured by
nature theory.
Floor Printed Pattern
I played with the famous Maison Margiela's Tabi Boots bottom shape,
by painting the white fabric with neutral colors paints of the shape of the boot. Creating unconsciously guides to the visitor throughout the performance.
